What this movie has? Well… It has an excellent and flawless cast. One of the most entertaining parts of the film was the frequent population of so many known faces in almost every scene. No matter how big or small. It was as if only the best character actors had been cast. Everyone performs well even though some actors are cast against their type particularly a meek Nick Offerman and a quiet and powerless Lura Dern as Ray Kroc’s housewife. It was good too to see some well known faces being cast into greater roles. Notably, for me, B.J. Novak from The Office and Linda Cardellini from Freaks and Geeks.
That said the movie is fun and interesting but ultimately unrewarding. The story is at its most interesting while it covers the McDonald’s brother’s initial development of their speedy burger system and restaurant setup. The plot and pacing then suffers as the focus turns more fully back and onto Michael Keaton as Ray Kroc. The movie then seems a little lost as to how to portray his increasingly unethical behaviour. In the third act the movie misses beats as Kroc’s personal life changes as his wealth and power increases. The movie has set itself up as being about Kroc’s journey from struggling salesman to fast food mogul but can’t really maintain the audience’s sympathy. Told in this way the character development struggles and Ray Kroc’s financial rewards and success feel unearned and the true-life resolution of the film an anti-climax. Meanwhile much seems to be left out or glossed over. The film ends as the McDonalds corporation is beginning to expand across America and only hints at the coming international cult of Ray Croc as, in the closing scenes, he practices a speech addressed to Ronald Reagan.
Little context is given for what Ray Kroc means when he urges the McDonald brothers to ‘do it (franchise their business) for America’. The movie doesn’t’ explain that Kroc was a staunch republican and thought that the export of American burgers could help in the fight against communism. This kind of partisan view is carefully kept out of the film as if it is seeking to appeal to everyone even as it tells the tale of ‘the founder’ essentially stealing his business from the McDonald brothers. While the movie is fine, very good even, and extremely watchable, well-acted and well shot it may have worked better if it had concentrated solely upon the origin story of the McDonald brothers as they developed their business where too it needn’t have had to skirt around or lessen certain events. Also, it had been that story and their initial journey it could have coincided with a changing America in the fifties through to the sixties and seventies. Instead these cultural changes were actually minimised and ignored in this film. Of course, too, by the same token a whole other film could have been made about the latter period in which Ray Croc takes over and the modern international colonial style expansion of the modern franchise. Both or either of these films could have been great. This film though which seeks to encapsulate these two very different stories and time periods does its best but cannot help but feeling disjointed and so too also, unfortunately, powerless in its portrayal of all parties and events.